Privacy Policy

Last updated: May 2026

PrimeEstate ("we," "our," or "us") is committed to protecting the privacy of individuals who visit our website and use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our real estate services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out forms on our website, including consultation requests
• Subscribe to our newsletter or property alerts
• Engage our services for property transactions
• Communicate with us via email or other channels

This information may include:

• Name and contact details (email address, mailing address)
• Property preferences and requirements
• Financial information relevant to property transactions
• Employment and income information for loan applications

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on our website
• Referring website addresses

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our real estate services
• Process your enquiries and consultation requests
• Send you relevant property listings and market updates
• Communicate with you about your transactions
• Comply with legal obligations and regulatory requirements
• Analyse website usage to improve user experience
• Prevent fraud and protect our legal rights

Information Sharing and Disclosure

We may share your information in the following circumstances:

• With service providers who assist in our business operations (legal professionals, financial institutions, property developers)
• With regulatory bodies as required by Singapore law
• To comply with legal processes or government requests
• To protect the rights, property, or safety of PrimeEstate, our clients, or others
• In connection with a merger, acquisition, or sale of assets (with prior notice)

We do not sell your personal information to third parties for marketing purposes.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls limiting data access to authorised personnel
• Staff training on data protection practices

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. For property transaction records, we retain information for a minimum of six years in accordance with Singapore regulatory requirements.

Your Rights

Under Singapore's Personal Data Protection Act (PDPA), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Withdraw consent for data processing (where consent was the basis)
• Request information about how your data has been used or disclosed

To exercise these rights, please contact us using the details provided below.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our cookie practices, please refer to our Cookies Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a revised "Last updated" date.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer:

PrimeEstate
138 Robinson Road, #18-02
Oxley Tower
Singapore 068906
Email: [email protected]